Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following: Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining
You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on … Read more