Module Code: QHO322
Module Title: Introduction to Marketing Insights
Power Point Presentation : 10 PPT slides with notes
Assessment Task:
You are to produce a PowerPoint Presentation with Notes at the bottom of each slide. This will be an individual presentation. You will select one of the two companies provided by your tutor and evaluate your selected company’s current marketing strategy and how they obtain customer insights and build their brands with the use of marketing mix tools. You will then illustrate your findings with relevant instances and provide recommendations to the company’s 7Ps before your overall conclusion. Your Presentation Slides and Notes should reflect your understanding and application of related marketing knowledge and theory.
Companies to Choose From
Find below the Companies you can choose from, for your Assignment. You can only choose ONE out of these Two Companies, and you cannot choose any other company outside these two options:
- Spotify
- X (Twitter)
Your selected company will form the basis for both your Formative and Summative Assessments.
You should:
You are required to include a maximum of 10 slides containing the following sections:
- Introduction and Company overview
- STP discussion: Explain how your company segments their market; describe the features of their customers and use a perceptual map to illustrate their position in the market against their main competitors.
- The marketing mix (i.e.: ‘7Ps’) discussion including:
- Product: Develop simple product anatomy to explain the product.
- Price: Discuss pricing strategies used by the company
- Promotion: Analyse the methods of promotion used by the company
- Place: Analyse the physical distribution and online distribution channels of the products by the company
- Additional 3Ps – Analyse your company’s Physical evidence, People and Process
- Conclusion and Recommendations: Provide a discussion of the major findings and recommendations for each of the 7 Ps.
- Slide with the Reference List: You must include your reference list as your last slide
You are NOT required to verbally deliver or record your presentation, just prepare PowerPoint slides with Notes at the bottom of each slide.
You should:
- Include images, figures or tables or any other relevant infographics to strengthen your work.
- Each PPT slide must have Notes at the bottom. In addition, you must use only bullet points in the slides and only full sentences in the notes section. The commentary on the notes section must be very detailed.
- Draw information from a wide range of relevant and reliable academic and professional sources.
Furthermore, you must provide in-text citations in both the PowerPoint Slides and the Notes Section, as well as a final slide with the list of references.
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