Unit 3 Management Of Human Resources Qualified WritersRated 4.9/5 based on 2480 reviews
LO1 Explain the impact of the role of HRM in creating sustainable organisational performance and contributing to business success. LO2 Produce a workforce action plan for recruiting and retaining talent to address skills shortages in an organisation. LO3 Examine how external and internal factors can affect HRM decision-making in relation to organisational development. LO4 Apply HRM practices in a work-related context for improving sustainable organisational performance.
Amazon is one of the world’s largest and most influential digital-first organisations, with a diverse portfolio spanning e-commerce, logistics, cloud computing (AWS), artificial intelligence, and digital media. With operations across multiple global markets, the company’s continued success depends heavily on its ability to attract, retain, and develop a skilled and engaged workforce. Human Resources (HR) therefore plays a pivotal role in supporting Amazon’s ambitious growth strategy and maintaining its competitive advantage.
Despite its success, Amazon faces several workforce challenges. High turnover rates in its logistics and fulfilment centres put pressure on operational efficiency. The rapid growth of its cloud and artificial intelligence businesses has led to a growing demand for highly skilled digital professionals, creating skills shortages and hard-to-fill vacancies. Furthermore, the acceleration of new technologies such as automation, robotics, and data-driven HR systems, is transforming traditional HR functions, requiring HR professionals to adopt innovative tools and strategies.
In this context, Amazon’s HR department must not only ensure compliance and day-to-day operational efficiency but also actively drive organisational development, employee engagement, and sustainable performance. This involves balancing the short-term need for staff in high-demand operational areas with the long-term goal of building a resilient, future-ready workforce.
Role
You are working as an HR Business Partner within Amazon’s European operations. Your responsibilities go beyond basic HR administration; you act as a strategic partner to senior leadership, providing insights, solutions, and initiatives that align HR practices with Amazon’s overall business objectives.
Senior leadership has tasked you with preparing a detailed business report that:
Evaluates the contribution of HRM in creating sustainable organisational performance and supporting Amazon’s business success. Develops a strategic workforce action plan to address current skills shortages and talent retention challenges. Examines the impact of external and internal factors (e.g., labour market trends, globalisation, employee expectations, leadership styles, and organisational culture) on HR decision-making. Proposes innovative HRM practices (such as digital recruitment tools, performance management systems, wellbeing initiatives, and employee development programmes) that can be applied in a work-related context to strengthen Amazon’s competitive advantage. In this role, you are expected to act as both an analyst (using workforce data and HRM models to identify problems and opportunities) and a problem solver (proposing realistic, evidence-based HR solutions). Your recommendations will inform strategic decisions at a senior level, ensuring that Amazon continues to meet its operational needs while preparing its workforce for future challenges
In your role as HR Business Partner, one of your goals is to address the issues of skills shortage and hard-to-fill vacancies in organisations. You have been asked to undertake a review of HR practices and processes to produce a report that will consider how to strengthen the organisation’s talent management strategy.
Your report should include the following:
Explain and compare the main areas of HRM and their contribution to creating sustainable performance within Amazon. You should also examine HRM in relation to the changing nature of modern business by reviewing the effects they have on resources skills and knowledge within Amazon.
Critically evaluate and devise the strengths and weaknesses of HRM in relation to creating a sustainable workforce action plan that addresses skills needs, skills gaps and hard to fill vacancies for recruiting and retaining talent within Amazon.
Investigate and discuss the external and internal factors that affect HRM decision making using relevant examples to illustrate how they support Amazon’s organizational development. You should also evaluate these factors to draw up valid recommendations to support Amazon.
Determine the strengths and weaknesses of HRM practices to make recommendations for improving sustainable organisational performance. You should ensure to apply HRM practices in a work-related context using specific examples and illustrate how the application of these practices can improve sustainable organisational performance
