Module Code: SHN6502
Module Title: Contemporary Issues in Public Health and Individual Wellbeing
Short introduction to the task:
You must pick a current public health issue, which is apparent in the UK. This must be supported by data and statistics from reliable, valid sources. You must be able to use this information to identify a target group.
You must follow the template to ensure that you meet the learning outcomes for this module.
You have 2,000 words to cover the areas, and this component is worth 50% of your overall grade.
This assessment covers learning objectives 1, 2, 3 and 4:
- Demonstrate critical awareness of the key debates in contemporary public health.
- Engage with the practical, moral and ethical issues that drive public health in a contemporary context that is dynamic and impacted by issues such as funding and liberty.
- Evaluate the application of various approaches to securing positive public health outcomes relative to issues of age, race, class, education and geographical location.
- Demonstrate high levels of communication skills, using a variety of media to deliver and secure positive public health outcomes.
Please include the following sections: –
Background (15%): Here you should describe the public health issue at hand, supported by data and recent statistics as figures if available on specific target groups that are most affected. You must cover the last five year or less history of the issue, making sure that you include political, social and economic perspectives. These may be made into subheadings in your rationale.
Literature review (20%):
Here you should critically review examples of previous (last 5 years) or current public health interventions with images; addressing the issue among the selected target population(s). You must consider the findings of these and impact? Contemplate the strengths and weaknesses of the interventions and discuss how successful they were. (2 or 3 interventions). Look for articles/reports that reviewed these interventions
Please go on to discuss what effects are generally achieved by a poster campaigns. What media may be used and why may this make it more successful e.g., QR codes.
- What are poster campaigns
- How effective are they
- What media outlets can be used and what are the benefits and disadvantages
Rationale for poster (35%): Considering a poster as main delivery mode for your intervention, define what it should entail:
- what are the campaign goals and objectives (e.g., changes in knowledge, beliefs, attitudes, behaviours, skills, social environment, policies, etc.)?
- who is the desired target audience and why? rationale
- what are the communication objectives of the poster ? What would you want the poster to achieve
- how would it reach the desired audience and how would it prompt to action? Communication medium- social media, etc
- what key message should the poster have, what arguments should it include? What would you want your poster to communicate- background, statistics, benefits, etc
- How would you consider your poster effective? Evaluation?
- What are the barriers in this mode of promotion campaign and how to overcome these barriers? Barriers to poster campaign? how to overcome
- What would be your underpinning behavioural theory
Ethics (20%) What ethical considerations should you make when designing such a poster. Can you mention some theories/concepts in ethics. (covered in teaching materials or (e.g., readability, functional and health literacy, accessibility) to maximise social justice and equity?
Academic literature and referencing (10%). Use of academic literature and accurate referencing style. APA 7TH Edition
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