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BMA5000 : Creativity for business – Group Presentation

Module code: BMA5000

Module Title: Creativity for Business

Introduction and Rationale

This assessment provides you with an opportunity to demonstrate your problem-solving, creativity skills, and your understanding of creativity in the wider sense. Presentations will be delivered online using Microsoft Teams. This is in response to an increased need to develop skills in communicating in a virtual environment.

From Week 4 onwards (W/C 07/07), students should begin delivering presentations to align with the August 5th deadline.

Assessment Brief

In groups of approximately 3 to 5, you are required to give a presentation of between 8 and 12 minutes. Your presentation must cover the following:

  1. What (pathway-specific, if applicable) problem your group has worked on. Mention why it’s an important problem.
  2. What problem-solving strategy you’re using.
  3. Your analysis of the problem, showing you can use at least one problem definition technique and at least one root cause analysis technique.
  4. Your ideation (showing you can use at least one idea generation technique), leading up to your identification of a tentative solution.

Assessment Guidance

This guidance is numbered to correspond with the list of requirements, above.

  1. Briefly explain your problem and ‘set the scene’ (provide contextual, background information). Ask yourself what information the audience needs to know to understand the rest of the presentation and how to most efficiently demonstrate why the problem is important.
  2. This step essentially provides the structure to the rest of your presentation, as the strategy is the framework within which you’ll consider your problem. Whilst you should try to be critical in explaining why you’ve chosen a given strategy and ideally, then, compare and contrast several strategies, you may not have time to do this in detail. As a minimum, explain why your chosen strategy is appropriate in the given circumstance.
  3. Your analysis of the problem involves clearly defining what the problem is, or which aspect you will be focusing on, and trying to identify the root cause/s of the problem. Remember to be critical here in explaining why you’ve used a particular technique (ideally when considered against others), but more importantly make sure you are using the tools for their intended purpose and accurately. That is, make sure you’re using problem definition tools for problem definition and root cause analysis tools for identifying the root cause/s, etc.
  4. Explain which idea generation tool/s you have used and why. Ideally include critical analysis of why you’ve chosen these techniques. You could show the ideas (solutions) you came up with and then explain which is your preferred option and why. Make it clear how this solution addresses the problem.

 

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