Assignment 6: Demonstrate Your Key Performance Indicator (KPI) Knowledge
Instructions
Although there are many key performance indicators, a goal from the lesson is to focus on a few strategies to drive success for your new product. For this assignment, you will identify KPIs for pricing, promotions, and overall success.
An important role for marketing managers is communicating how to measure the success of innovative product launches and creative marketing strategies. Your CMO has asked your team developing the new product to explain the KPIs used to measure success in a monthly meeting.
- For the two pricing strategies you discussed in Week 5, identify two performance metrics, one for each strategy.
- Consider your promotional strategy in Week 5. What is a performance metric that will be applicable to the strategy?
- What metric will you use to measure overall success?
Requirements
Length: 10-12 slides, including audio for each slide. INCLUDE IMAGES AND GRAPHS. NO MORE THAN 4-6 BULLET POINTS PER SLIDE. TALKING POINT SHOULD BE IN THE NOTES SECTION OF EACH SLIDE 150-200 WORD MIN PER SLIDE.
References: Include a minimum of 5 scholarly references.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.
