Assignment 8: Explain the Importance of CSR in Marketing Innovation
Instructions
For this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both
Research CSR programs from existing companies and consider a strategy you would like to apply to your company and new product launch. Then, prepare a memorandum for the Vice President of Marketing outlining the new initiative and how it affects your marketing plan. Your memo should be structured as follows:
- Overview. Provide a 1-2 paragraph overview of the entire memo. This section is best written after you have completed the remainder of the content, similar to an executive summary.
- Innovative product. Discuss your innovative product, its current promotional strategy, and target market
- CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company’s current vision and mission. Introduce your new CSR initiative, and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with the current vision and mission of your company.
- Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market.
- Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative.
Requirements
Length: 3 to 5-page memorandum, not including title and reference pages
References: Include a minimum of 3 scholarly resources.
The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.
