Case Study Assignment #3- Creating a Marketing Case Study Purpose: To explore the purpose and development of Marketing Case Studies. BE CREATIVE! This should not be all written; rather, include images and graphics. This can be in a tri-fold format, or any other format you see fit. Feel free to explore outside resources to create your case study, like Canva Links to an external site.. The marketing case study is one of the oldest and perhaps more effective content marketing strategies. “A case study give[s] you the space to break down complex concepts, ideas, and strategies, showing how they can be applied in a practical way” (HubSpot Blog, https://blog.hubspot.com/blog/tabid/6307/bid/33282/the-ultimate-guide-to-creating-compelling-case-studies.aspx Links to an external site.). Pervasive examples of marketing case studies could be Oprah and Weight Watchers Program, Joe Jonas and Beyond Type 1, and are essentially customer/product testimonials that illustrate the impact of a specific good or service. Instructions: For this assignment, you will create a marketing case study. The case study should be no more than 2-3 pages in length and could include the following sections below: Overview Background/Case History Objectives/Goals Implementation/Clinical Summary (Treatment, Process, Delivery) Outcomes/Results Conclusions and Recommendations Your assignment should be presented in APA paper formatting requirements, including a title page, internal citations, and a reference list. The one area that will not be included for this assignment is an abstract, due to the short nature of the product.
