ASSIGNMENT BRIEF
Programme: BTEC Higher National Diploma (HND) in Business (RQF).
Unit Number and Title: Unit 27, Identifying Entrepreneurial Opportunities
Unit Level: 05
Unit Lecturer: Lecturers Email Assignment Title Exploring Entrepreneurship into the Food Business
Programme coordinator Mohammad Mahbubul Haque
Email: [email protected]
Personal Tutor: Personal Tutors Email:
Key Dates
Issue date: 20/05/2024
Submission date: 28/07/2024
Result Published Date: 15/08/2024
Submission Format
Students will submit a Report that addresses the set brief. The assignment should be structured, using headings, sub-headings, and business language. A bibliography must be provided using the Harvard referencing system (or an alternative one). Inaccurate referencing use may lead to plagiarism issues if not applied correctly.
The recommended word limit is 20002500 words, although you will not be penalised for exceeding the total word limit
Unit Learning Outcome
By the end of this unit, a student will be able to:
LO1 Explore the role of entrepreneurship and innovation for developing new entrepreneurial ideas
LO2 Investigate a potential entrepreneurial idea from a gap in the market for a small to medium sized (SME) enterprise
LO3 Analyse primary and secondary data to identify the market potential of an entrepreneurial idea
Transferable skills and competencies developed
The role of the entrepreneur is to weigh up opportunities, threats and personal skills, and abilities to translate an opportunity into a business idea.
An understanding of where new entrepreneurial ideas come from and gives them the opportunity to investigate and evaluate a new entrepreneurial idea for a small- and medium sized enterprise (SME).
Explore concepts of innovation, entrepreneurship and developing creativity.
Use methods and frameworks to help develop and assess new venture ideas, including defining product or service benefits, identifying target customers and understanding the industry and competitors from the perspective of a new entrant.
To know about market research and apply primary and secondary research techniques to investigate an entrepreneurial idea.
Vocational scenario
Case Study
David is planning to start his own food business in the future. He wants to explore the market for tasty, locally made foods. Right now, he is doing research and making plans for his business idea. He is excited about offering unique and delicious food choices to people. David believes there is a lot of potential in this idea. He is determined to make his mark in the food industry by providing high-quality, innovative options that customers will love. David is eager to get started and hopes to create a successful business that satisfies the cravings of food lovers everywhere.
Your Role
You have joined as a Business Development Officer at Davids organisation (you can choose your own organisation or any sectors of your choice) You will need to prepare a business plan for the company, conducting primary and secondary research.
Assignment activity and guidance
Discuss different sources of entrepreneurial ideas and innovation within the dynamic realm of modern business enterprises.
Evaluate the role of innovation and entrepreneurship in sourcing new business ideas. Additionally, perform a critical evaluation for your chosen company.
Examine the rationale for an entrepreneurial idea, using relevant tools and techniques to support your choice.
Evaluate a specific entrepreneurial idea for addressing a market gap, utilising various techniques for industry and competitive analysis. Furthermore, critically evaluate an entrepreneurial idea based on appropriate interpretation and investigation of the competitive marketplace.
Analyse primary and secondary data appropriately to provide evidence of market potential.
Critically analyse primary and secondary data to identify market potential, drawing valid conclusions and providing justified outcomes based on the analysis, using appropriate research methods to identify market potential.
Learning Outcomes and Assessment Criterion:
Pass Merit Distinction
LO1 Explore the role of entrepreneurship and innovation for developing new entrepreneurial ideas. D1 Critically evaluate the role of innovation and entrepreneurship for sourcing new business ideas.
P1 Discuss different sources of entrepreneurial ideas and innovation.
M1 Evaluate the role of innovation and entrepreneurship for sourcing new business ideas. LO2 Investigate a potential entrepreneurial idea from a gap in the market for a small to medium sized enterprise (SME). D2 Critically evaluate an entrepreneurial idea based on appropriate interpretation and
investigation of the competitive marketplace.
P2 Examine the rationale for an entrepreneurial idea, using relevant tools and techniques to support your choice. M2 Evaluate a specific
entrepreneurial idea for filling a market gap, using different techniques for industry and competitive analysis. LO3 Analyse primary and secondary data to identify the market potential of an entrepreneurial idea. D3 Provide justified outcomes based on analysis of primary and secondary data, using appropriate research methods to identify market potential.
P3 Analyse primary and
secondary data appropriately to provide evidence of market.
potential. M3 Critically analyse primary and secondary data to identify market potential, drawing valid conclusions. Recommended resources
Textbooks
BURNS, P. (2016). Entrepreneurship and Small Business: Start-up, Growth and Maturity.
4th Ed. Basingstoke: Palgrave Macmillan.
BURNS, P. (2018) New Venture Creation: A Framework for Entrepreneurial Start-ups.
2nd Ed. Basingstoke: Palgrave Macmillan.
MOLE, K. and RAM, M. (2017) Perspectives in Entrepreneurship: a critical approach.
Basingstoke: Palgrave Macmillan.
RIDLEY-DUFF and R. BULL, M. (2019) Understanding Social Enterprise: Theory and
Practice. Sage Publications Ltd.
Websites
www.entrepreneur.com Entrepreneur
(General reference)
www.entrepreneurhandbook.co.uk Entrepreneur Handbook
(General reference)
www.isbe.org.uk The Institute for Small Business and
Entrepreneurship (General reference)
www.forbes.com Forbes
(Articles)
Links
This unit links to the following related units:
Unit 8: Innovation and Commercialisation
Unit 9: Entrepreneurial Ventures
Unit 27: Identifying Entrepreneurial Opportunities
Unit 28: Launching a New Venture
Unit 29: Managing and Running a Small Business
ASSIGNMENT BRIEF
Programme: BTEC Higher National Diploma (HND) in Business (RQF).
Unit Number and Title: Unit 27, Identifying Entrepreneurial Opportunities
Unit Level: 05
Unit Lecturer: Lecturers Email Assignment Title Exploring Entrepreneurship into the Food Business
Programme coordinator Mohammad Mahbubul Haque
Email: [email protected]
Personal Tutor: Personal Tutors Email:
Key Dates
Issue date:
Submission date: Result Published Date: 4 weeks after submission (Feedback is available after 3 weeks)
Submission Format
Your presentation should include every group member and will be presented using Microsoft PowerPoint Slides. There should be a maximum of 20 slides for the complete presentation in groups of 3 or 4 learners. Note that you will be assessed based on your performance and contribution to the PowerPoint slides and production, though the activity can be developed in groups. Consequently, you will be set and graded individually. It is highly recommended to have references on the slides at the end. To consider Merit and Distinction, you should analyse, evaluate, and review your answers by adding some arguments and critical thoughts illustrated with the figures and tables.
Please note it is a group presentation
Unit Learning Outcome
By the end of this unit, a student will be able to:
LO4 Pitch the potential viability of an entrepreneurial idea in the context of the market and competitors
Transferable skills and competencies developed
The role of the entrepreneur is to weigh up opportunities, threats and personal skills, and abilities to translate an opportunity into a business idea.
An understanding of where new entrepreneurial ideas come from and gives them the opportunity to investigate and evaluate a new entrepreneurial idea for a small- and medium sized enterprise (SME).
Explore concepts of innovation, entrepreneurship and developing creativity.
Use methods and frameworks to help develop and assess new venture ideas, including defining product or service benefits, identifying target customers and understanding the industry and competitors from the perspective of a new entrant.
To know about market research and apply primary and secondary research techniques to investigate an entrepreneurial idea.
Vocational scenario
David identifies growing consumer interest in artisanal foods and recognizes opportunities to fill gaps in the market. He plans to differentiate his offerings from competitors by emphasizing freshness, authenticity, and unique flavors. Armed with a deep understanding of market dynamics and a clear vision for his business, David is poised to create a successful venture that caters to the cravings of food lovers while making a meaningful impact in the industry.
Your Role
Now your line manager has asked you to present the potential viability of an entrepreneurial idea within the competitive market. This involves assessing the concept’s feasibility, analysing competitors, and providing guidance for its growth, management, and long-term sustainability.
Assignment activity and guidance
Pitch the potential viability of an entrepreneurial idea, assessing viability within the competitive marketplace
Critically evaluate an entrepreneurial idea within the competitive marketplace, identifying competition, and providing recommendations for its development, management, and sustainability.
Learning Outcomes and Assessment Criterion:
Pass Merit Distinction
LO4 Pitch the potential viability of an entrepreneurial
idea in the context of the market and competitors. D4 Make justified recommendations for development, management and sustainability of an entrepreneurial idea in the
competitive marketplace.
P4 Pitch the potential viability of an entrepreneurial idea, assessing viability within the competitive marketplace. M4 Critically evaluate an
entrepreneurial idea in the context of the marketplace and identified competition. Recommended resources
Textbooks
BURNS, P. (2016). Entrepreneurship and Small Business: Start-up, Growth and Maturity.
4th Ed. Basingstoke: Palgrave Macmillan.
BURNS, P. (2018) New Venture Creation: A Framework for Entrepreneurial Start-ups.
2nd Ed. Basingstoke: Palgrave Macmillan.
MOLE, K. and RAM, M. (2017) Perspectives in Entrepreneurship: a critical approach.
Basingstoke: Palgrave Macmillan.
RIDLEY-DUFF and R. BULL, M. (2019) Understanding Social Enterprise: Theory and
Practice. Sage Publications Ltd.
Websites
www.entrepreneur.com Entrepreneur
(General reference)
www.entrepreneurhandbook.co.uk Entrepreneur Handbook
(General reference)
www.isbe.org.uk The Institute for Small Business and
Entrepreneurship (General reference)
www.forbes.com Forbes
(Articles)
Links
This unit links to the following related units:
Unit 8: Innovation and Commercialisation
Unit 9: Entrepreneurial Ventures
Unit 27: Identifying Entrepreneurial Opportunities
Unit 28: Launching a New Venture
Unit 29: Managing and Running a Small Business
