Required ReadingsFor Week 4, read Rubin (2013) and Casey, Campbell, and Stockman (2018). It would be beneficial to review the readings posted on the syllabus for Week 5, which are Judge (2011), and Kaufmann, Kesner, and Hazen (1994)
802A Week 4 Required ReadingsFor Week 4, read Rubin (2013) and Casey, Campbell, and Stockman (2018). It would be beneficial to review the readings posted on the syllabus for Week 5, which are Judge (2011), and Kaufmann, Kesner, and Hazen (1994). These sources provide the conceptual and practical foundation for analyzing stakeholder trust, communication strategy, … Read more