An analysis of the market, providing insight into market trends and consumer behaviour as it relates to communications. A competitor analysis covering the impact and resources of direct competitors and their previous communications
MARK5025 Contemporary Marketing Communications MARK5025 Coursework Brief 2 Summary information Type of assessment: Written Assignment – Marketing Communications Plan Individual or group: Individual Component weighting: Contributes 60% of the total module grade Learning outcomes assessed 2,3,5 Submission date: 13:00 on 11/12/2025 Feedback date: 03/01/2025 Assessment instructions To demonstrate that the module learning outcomes detailed above … Read more