Product Life Cycle (PLC) – Current Stage: Mature The Australian olive oil industry currently exists at the maturity level of the Product Life Cycle. Several indicat
1. Product Life Cycle (PLC) – Current Stage: Mature The Australian olive oil industry currently exists at the maturity level of the Product Life Cycle. Several indicators support this classification: Most consumer demand for these products has achieved saturation throughout the market segment. Brand loyalty runs high because consumers strongly prefer to purchase Cobram Estate … Read more