Assess the marketplace and wider marketing environment as a means of identifying strategic implications for an organisation. LO2: Critically assess how a blend of key marketing concepts may be utilized to provide effective
Assignment Brief Module Aims Introduce students to the contemporary application of marketing theories Appreciate how marketing techniques are adapting to the changing business environment. Understand the role marketing plays in achieving corporate success in dynamic marketplaces Contextualise learning by examining ‘real world’ examples Module Learning Outcomes Assess the marketplace and wider marketing environment as a … Read more