This assessment requires students to critically examine an example of mass culture—such as a YouTube creator, TikTok trend, Hollywood movie, or TV show—through the lens of ideological analysis. The goal is to uncover embedded beliefs, values,
The investigation of embedded values, beliefs, biases, and assumptions within a specific text, in some domain of discourse, or in social practices within a particular cultural context, and of the motivations and power relations underlying these. Ideology critique [German Ideologiekritik] originated with the Frankfurt school, and its focus on identifying the workings of dominant ideologies and the contradictions … Read more