Choose one company, brand, or product to analyze (e.g., Nike, Chick-fil-A, Apple, or local business). – Describe the target consumer’s demographics, psychographics, and motivations.

ocus Chapters: 1–2 (Consumer Behavior Foundations, Value and the Consumer) Objective: Identify the target product/brand/service and describe the target consumer. Instructions: – Choose one company, brand, or product to analyze (e.g., Nike, Chick-fil-A, Apple, or local business). – Describe the target consumer’s demographics, psychographics, and motivations. – Explain why you chose this product and what makes it appealing from a consumer behavior standpoint. Deliverable: 1-2 page written document and corresponding PowerPoint slides for Checkpoint 1 information Key Text Concepts: value creation, utilitarian vs. hedonic value, consumer segments.