DISRUPTIVE MARKETING PLAN: FINAL PAPER ASSIGNMENT INSTRUCTIONSBased on the approval granted for the Disruptive Marketing Plan: Brand Proposal PaperAssignment, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative newidea for this brand using the template provided. Ten authored references are required. You mayuse web sites as well, but they do not count towards the ten authored sources. Included in yourten sources must be five (not previously used or assigned in this course) peer-reviewedMarketing journal references that are NEW to this paper. You may use your assigned readings aswell, but they do not count towards your new ten academic sources.Important…Written Assignment Requirements This SemesterFor your papers this semester should adhere to current APA format…and that includes thefollowing:• Times New Roman 12 Font• Double-Spacing with zero point line spacing (10 point line spacing not allowed).• One Inch Margins• Cover Page and Reference Page• And more…using the current edition of the APA manual as our guide.In addition, it is expected that the following in your writing style this semester:• Use subject headers for all papers – your reader appreciates and expects that level ororganization to your work! You will lose points if you do not do so!• No visuals in the paper – put in Appendix if absolutely needed. Do not put tables inUNLESS you developed the table yourself.• Avoid “I” statements – do not talk about yourself, present facts.• Deliver at least the minimum word count requirement.• No contractions• Use the templates as provided strictly – do not change or delete subject headers.• No PDF files accepted• Each new paragraph – the first line of that new paragraph should be indented five spaces -please adopt this practice this semester – a pet peeve of mine is to see papers that do notmeet this criteria.• No extra blank lines between paragraphs – deliver a ‘tight’ paper! It is critical that allstudents are graded based on the same writing approach.• If you use an online source, please include in the reference page the exact web link as Ido verify all sources.• Avoid using bullet points and numbered lists – write formally, in full paragraphs andfull sentences only.• No abbreviations – if you are referring to the United States of America, write it out…no’US’ – this is not good academic writing.• Always include a cover page and reference page – you all do this, just a friendlyreminder!• Reference page and in-text citations must match exactly.• Authored articles must be used to meet your requirement. An authored source issimply one that is associated with a person’s full name. No wikis, blogs, videos,podcasts, dictionaries, encyclopedias qualify as a formal authored source. It is fineBUSI 745Page 2 of 2to use a web site like the United States Census Bureau – but there is no ‘human’sname’ associated with that work. You may use it, but it will not count as one of therequired authored sources you must deliver (as outlined by each assignment’sdetail.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool
