MKTG672 Marketing Strategy Course Outline Semester 01 2025 | LU
| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Lincoln University | Module Title | MKTG672 Marketing Strategy |
MKTG672 Course Aims and Learning Outcomes
MKTG672 Aims
The main aims of this course are:
- To instil an understanding of the importance of strategy in developing marketing programs.
- To enhance comprehension of the broad range of marketing ideas that have an impact on strategy, its development, and the control of such an effort.
- To develop the skills and attitudes necessary to both design such programs and to carry them to fruition.
MKTG672 Learning outcomes
After completing this course, you will be able to:
- LO1. Analyse a range of strategic marketing approaches used to achieve organisational goals
- LO2. Assess how consumer buying behaviour and businesses buying behaviour affects strategic decision making
- LO3. Evaluate macro and micro-environment level business conditions and recommend changes to marketing strategies
- LO4. Develop a strategic marketing plan designed to achieve organisational goals
Answering the question: Course Improvements
The following table outlines the summarised feedback received from previous students (via course evaluations, student rep feedback and other feedback opportunities) and other sources, and how this feedback has been incorporated into the course.
Course Content
The Following table indicates the timing of the content for this course. It may be necessary to make adjustments to the timetables.
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Whakariteka | Learning and Teaching Arrangements
The Implementation of Learning | Learning and Teaching Approach
This course is taught through an online learning environment with face-to-face interaction opportunities (compulsory for those on student visas). Students will have opportunities to ask questions of the lecturer and practice skills and activities individually, as well as in groups, through the use of online and interactive technologies. You are strongly advised to make full use of all available learning opportunities.
Learn about the Woline Learning Activities
Self-study material, review material, other relevant course material, and assessment activities will be made available on the course Akoraka | Learn page. As this course uses online components, students are expected to be able to use MS Teams and Lincoln’s Akoraka | Learn system, and have the basic skills and technology requirements needed to study through the online medium.
Online tutorials will be recorded, and these recordings will be available on the Akoraka | Learn course page. The quality of recordings cannot be guaranteed.
Communication
Akoraka | Learn will be used as a means of communication with the class, and you are advised to check the course page, the My Akoraka | Learn dashboard, and your “@lincolnuni.ac.nz” email regularly to ensure you receive all University communications. You should also use your “@lincolnuni.ac.nz” email address to communicate with examiners and lecturers.
Resources to Purchase | Resources to Purchase
The following e-book is required for this course:
Armstrong, G., Denize, S., Volkov, M., Adam, S., Kotler, P., Swee Ang, AL, Doherty, S., & van Esch. p. (2021). Principles of Marketing (8th ed.). Pearson Education.
The e-book version of this text is available from Pearson Education and the Lincoln University library.
A Word of Advice: Lecture Notes
Lecture notes will be posted on Akoraka | Learn. It is important to note that all the images shown in lectures may be available in the PDF version of the notes, as copyright regulations may prevent this. All readings will be placed on the Akoraka | Learn course page.
Learning Tips | Learning Advice
A wide range of learning advice options are available for you to access on- and off-campus. The Learning Advisors in Learning, Teaching and Library (LTL) provide drop-ins, individual appointments, workshops, and resources to support you in further developing your academic writing, referencing, study, and mathematics and statistics skills. For more information and to book appointments and workshops, access the LTL website, Te Kete Wabeautiful, from the Akoraka | Learn dashboard.
Our assessment |Assessments
The schedule of assessments and their contribution to the overall mark for the course is as follows:
Assessment Information | Assessment Details
Note: All electronically submitted assessments will be either completed or uploaded via the Akoraka | Learn course page. As per the Assessment Policy, marked assessments, except for final exams, will normally be returned to you, with feedback, within three weeks of submission. You can view your internal assessment results via Grades on the Learn | Learn course page (also referred to as Gradebook and used on all Akoraka | Learn course pages).
Questionnaire Online Quiz (12 module-based quizzes worth 2% each, 24% in total)
The online quizzes will cover the topics for that week’s module and will be available for every module. The quiz will open on Sunday, 11 pm (NZT) of the module week and will close on the following Sunday of the module week at 11 pm (NZT). You are allowed 15 minutes per attempt and three attempts for each quiz, and the highest mark will be counted for the quiz mark.
Test | Online Test (2 online tests worth 18% each, 36% in total)
Each exam | test is 2 hours in duration and will be held online. Online Test 1 will be held on Thursday, April 3rd from 7 pm – 9 pm (NZT), while Online Test 2 will be held on Thursday, May 29th from 7 pm – 9 pm (NZT) via the Akoraka | Learn course page. Each exam | test contributes to a maximum of 18% of the final grade. The tests will be open book and non-invigilated.
Project Assignment | Assignment: Group Marketing Plan (Worth 40%)
The group marketing plan assignment will cover topics from each module of the online course materials and is due on Friday, June 13th at 5 pm (NZT). It will be designed to test knowledge, interpretation and application of concepts from throughout the MKTG672 Online course. Groups will be allowed to self-select their members for this assignment, and each group must have a minimum of FOUR (4) or FIVE (5) members. The deadline for group formation is by the start of Term 2 (Monday, April 28th). Groups must have emailed the lecturer with their group members by this point at the very latest.
This group assignment contributes to a maximum of 40% of the final grade, and all group members are expected to contribute equally to this assessment. Instructions for the group assignment will be made available on the Akoraka | Learn course page at 5 pm (NZT) on Monday, March 24th