802A Week 4
Required ReadingsFor Week 4, read Rubin (2013) and Casey, Campbell, and Stockman (2018). It would be beneficial to review the readings posted on the syllabus for Week 5, which are Judge (2011), and Kaufmann, Kesner, and Hazen (1994). These sources provide the conceptual and practical foundation for analyzing stakeholder trust, communication strategy, and organizational effectiveness in both routine operations and periods of change or crisis.
Instructions for Writing Assignment 2
Titled The Impact of Communication Strategies on Stakeholder Trust and Organizational Effectiveness, the objective for this assignment is to analyze how communication strategies build trust and manage stakeholder relationships across organizational contexts. Drawing on the assigned readings, examine the influence of communication on trust-building, stakeholder engagement, and organizational effectiveness, with particular attention to periods of change and crisis (Rubin, 2013; Casey, Campbell & Stockman, 2018; Judge, 2011; Kaufmann, Kesner, & Hazen, 1994). Begin with an introduction that explains the importance of communication in organizational settings and briefly defines stakeholder trust and its relevance to effectiveness. In your analysis, compare and contrast the strategies discussed in the readings, evaluate how they contribute to trust between organizations and stakeholders, and explain the role of communication in sustaining engagement during change or crisis. In your application, use examples from the readings to illustrate implementation in corporate, healthcare, or crisis contexts, and analyze outcomes and implications for practice. Conclude with a summary of your key findings and a reflection on the overall significance of communication in fostering trust and enhancing performance.
Prepare a paper of at least 4 full pages and no more than 6 full pages in length, not including the title page and reference list. Cite and reference all four assigned readings using APA guidelines; attribute ideas, quotations, and concepts to their sources with accurate in-text citations and a complete reference list (see the APA examples at the top of the Moodle course page). Include a title page listing your name, course title, paper title, instructor, due date, and a page number. Submit the assignment to the designated portal by February 2 at 11:55 p.m. Eastern Time.
The Essential Role of Stakeholders in Organizational CommunicationStakeholders are an essential set of audiences in every DHA assignment. A useful definition is that a stakeholder is an individual or group that has an interest in any decision or activity of an organization. Internal stakeholders are already committed to serving your organization as board members, staff, volunteers, and donors. External stakeholders contribute their views and experiences as patients, service users, vendors, and members of the local community. In healthcare, major stakeholders commonly include patients, physicians, staff, employers, insurance companies, pharmaceutical firms, and government entities. In many instances, it is also wise to consider the media as an external stakeholder when analyzing a communication strategy.
