Researching Emerging Trends
In recent years, social media has allowed companies to shift their marketing spending from traditional media (tv, radio, print, etc.) to social media. Conduct some research and identify at least 1 new/emerging technology that impacts the way marketers communicate with customers now or in the future.
Keep in mind: This new/emerging technology must be no older than 3 years in existence.
Research three articles that report on the new technology and fill out the primary source document for all three.
Submission Instructions:
Complete a Primary Source Template Download Primary Source Template for each of the three articles related to the new technology you identified. Read- Textbook Kerin, R., & Hartley, S. (2023). Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing
