Assignment B
Question 1
Strategic leadership and planning in context (Strategic development)
• Use your own organisation as a reference and write an analytical essay that
integrates the following strategic concepts:
• Culture and values: Analyse the organisational culture and core values.
• Strategy formulation, alternatives and decisions: Discuss how strategy is formulated,
explore strategic options and evaluate decision-making processes.
• Strategy planning: Explain the strategic planning process and its alignment with
organisational goals.
• Strategic leadership and entrepreneurship: Evaluate the role of leadership and
entrepreneurial thinking in strategy execution.
• Your essay should demonstrate the following:
• A clear understanding of strategic theory.
• Application of concepts to a specific organisation’s context.
• Critical thinking and synthesis of ideas.
Assignment B
Question 2
Strategic control and success measurement
• This assignment requires you to critically evaluate the role of strategic
control and success measurement in strategic management. Use your
own organisation as a reference and analyse the following:
• How strategic control mechanisms are implemented
• Which performance measurement tools are used
• How strategic success is evaluated.
• Your essay should demonstrate the following:
• Integration of theory with practical application
• Reflect on the effectiveness of these mechanisms in achieving strategic
objectives.
Brief of Assessment Requirements
What the assessment asks for (summary)
This assessment contains two linked essay tasks using your own organisation as the case study.
- Question 1 Strategic leadership & planning: An analytical essay that integrates theory and practice. You must analyse organisational culture & values, explain how strategy is formulated (options/decisions), describe the strategic planning process and its alignment with organisational goals, and evaluate the role of strategic leadership and entrepreneurial thinking in executing strategy. Demonstrate understanding of strategic theory and apply it to your organisation with critical analysis and synthesis.
- Question 2 Strategic control & success measurement: A critical evaluation of how strategic control mechanisms are implemented in your organisation, which performance measurement tools are used, and how strategic success is evaluated. Integrate theory with practice and reflect on effectiveness.
Key pointers to cover in each question
- Use your organisation concrete examples and evidence.
- Link theory to practice (e.g., Mintzberg, Porter, Balanced Scorecard, VRIO, PESTLE, SWOT, McKinsey 7S).
- Provide critical analysis (strengths, weaknesses, tensions), not just description.
- Use clear structure: introduction, literature/theory brief, organisational application, critique, conclusion/recommendations.
- Include: short examples, metrics, decision-process description, stakeholders involved, timelines, and outcomes where available.
- Wording: keep academic tone, reference theory, cite sources if used.
