The final signature assignment for this strategic marketing course will require research, academicwriting, critical thinking, and analysis on a current issue facing the marketing discipline. Through thisassignment (referred to as the “Semester Paper”), students will demonstrate their ability to conductacademic research. The final signature assignment for this course will require a minimum 20-page (notincluding cover page, abstract, table of contents, and references), double-spaced, APA-formattedacademic research paper.The academic research paper will include the basic components of an academic research paper, whichrequire:• an introduction section including a literature review section, and the identification of acontemporary marketing problem,• overview of the problem,• background,• significance of the issue/problem, and• problem statement,• a conclusion/managerial recommendations section.Please note that this course requires students to focus their research based on existing research literaturefrom peer-reviewed articles
