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You are employed at a marketing company based in a city in your home country. Your company has been awarded a contract by the Local Education Authority to design a marketing campaign that promotes a free activity for inner-city school children

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Global Integrated Marketing Assignment: Design a Poster for Free School Holiday Teen Activity

Task 1: Design A Poster Advert (A4 Size – One Page)
Task 2: Commentary (500 Words +/-10%) – One Page

Project Overview:

You are employed at a marketing company based in a city in your home country. Your company has been awarded a contract by the Local Education Authority to design a marketing campaign that promotes a free activity for inner-city school children aged 11–15 years.

The Local Education Authority has arranged funding to pay various organisations to provide these activities. These activities may include:

  • Football
  • Tennis
  • Swimming
  • Climbing
  • Water sports
  • Arts and crafts
  • Or any other imaginative and engaging options for this age group

Your Task Includes Two Main Components:

1. Design A Poster Advert (A4 Size – One Page)

You must design an A4-sized poster advert (Word document format) to promote one specific activity for the target age group (11–15 years).

Poster Requirements:

  • Use bright colours and eye-catching images that appeal to teenagers.
  • Clearly state:
  • The name of the activity
  • Location/venue of the activity
  • Date and time (e.g. school holiday or weekend afternoon)
  • That the activity is free for all 11–15-year-olds
  • How they can register or join (provide imaginary but realistic details like a website, QR code, or phone number)

Example Activity: Urban Climb Challenge – Free Indoor Climbing Adventure at City Rocks Climbing Centre

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2. Commentary (500 Words +/-10%) – One Page

On a second page, write a 500-word commentary that explains how you would expand the poster advert into a TV commercial.

Commentary Guidelines:

  • Your audience is the Local Education Authority, who are funding the campaign.
  • Focus on how the TV ad will:
  • Visually and emotionally appeal to 11–15-year-olds
  • Reinforce the poster’s key messages
  • Showcase the activity in action (e.g. kids climbing walls, cheering each other, etc.)
  • Feature inclusive and diverse representation of teenagers
  • Use music, colour, and energy to grab attention
  • End with clear, actionable joining details (e.g. “Sign up now for free at…”)

Submission Format:

  • Page 1: A4 Poster Advert (Word document format)
  • Page 2: 500-word Commentary (Word document format)

Be creative, fun, and focused on engaging inner-city youth with meaningful, enjoyable activities during their free time.